Online Training

Higher Course in Data Driven Marketing

Name: Higher Course in Data Driven Marketing en Costa Rica
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 256552-2302
Availability: InStock

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200 hours

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Spanish

Data driven is decision making supported by a set of data. Nowadays, information is power and data and technology companies surpassed oil companies years ago, becoming the largest sector in the world. With the Data Driven Marketing Course, you can become an expert in data and customer analysis to be able to perform vitally important functions within organizations of various kinds. This way you will be able to know your audience in greater depth and focus more precisely on your products or services. Take this course with Inesem Business School gives you the possibility of learning in a practical way and enjoying practical cases from the beginning with which to demonstrate the knowledge that you will acquire. In addition, you can opt for quality online training that adapts to your schedules.

Instituciones educativas

₡ 273.700

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Reinforce the concepts in Big Data and Business Intelligence - Learn about Web Analysis with Google Analytics - Get to grips with the Google Analytics tool to create reports, campaigns and conversions. - Delve into the concept of Customer Analytics to understand and detect customer needs - Study the MadTech methodology - Know the concept of Customer Relationship Management (CRM), its main areas and benefits of its implementation - Study eCRM as an expansion of CRM

Content

Career opportunities

Upon completion of the Data Driven Marketing course, you will be able to develop yourself in the data analysis sector, acquiring a key specialization in the functioning and understanding of the business world today. Thus, you will be able to acquire positions of greater responsibility and know the needs of your clients through their analysis in order to offer them the products or services that best suit them.

What it prepares you for

The Data Driven Marketing course prepares you to know and develop all the knowledge related to data and client analysis to be able to detect the needs of both the company and the clients in order to be able to adapt to them and build a more stable and lasting relationship with the client. You will learn the necessary techniques for web analysis and customer analytics and the CRM strategy in the company.

The Data Driven Marketing Course is aimed at anyone who wants to learn in greater depth the concepts related to Big Data, Business Intelligence and web and client analysis. Thus, any professional or student who wants to become an expert in a booming sector can specialize in the subject.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.