Lead Generation and CRM University Microcredential: attract and manage your clients + 1 ECTS Credit

Educational Institution
Mode Online
Duration 25 horas
Credits 1 ECTS
Languages Spanish
₡ 17.100
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Reconocidos por
Acreditados porRating Educahub

Syllabus

Curriculum

Summary

Today, Lead Generation and CRM systems are essential for any business that wants to grow in a changing market. Digitalization has made customer acquisition and management more strategic, increasing the demand for experts in these areas. The training action "Lead Generation and CRM: capture and manage your customers" gives you tools to identify ideal customers, apply advanced segmentation and automation and maximize their value with a CRM. You will learn to nurture relationships and optimize each interaction. The growing demand for these skills makes this training a unique opportunity to boost your career. Don't be left behind and take your future to the next level!

Goals

- Identificar a tus clientes ideales para optimizar tus campañas de marketing. - Diseñar estrategias efectivas para captar leads irresistibles y cualificados. - Implementar técnicas de conversión para transformar leads en clientes fieles. - Aplicar herramientas de CRM para gestionar eficientemente tu base de clientes. - Analizar y mejorar la experiencia del cliente para aumentar su fidelización. - Utilizar métricas clave para medir el éxito de tus campañas de generación de leads. - Desarrollar un plan de crecimiento sostenible para tu base de clientes.

Professional opportunities

- Consultor en eficiencia energética para empresas e instituciones - Especialista en gestión de proyectos de sostenibilidad - Analista de indicadores de rendimiento ambiental - Asesor en estrategias de captación de clientes en el sector energético - Gestor de programas de fidelización en empresas sostenibles - Formador en técnicas de conversión y retención de clientes - Coordinador de iniciativas de ahorro energético en organizaciones

To prepare you

La acción formativa "Lead Generation y CRM: capta y gestiona a tus clientes" te prepara para dominar las herramientas y estrategias clave para atraer y gestionar leads de manera eficaz. Aprenderás a identificar a tus clientes ideales, personalizar mensajes y utilizar un CRM para optimizar la captación y conversión. Además, estarás capacitado para implementar técnicas de nurturing y fidelización, maximizando cada interacción.

Who is it addressed to?

La acción formativa "Lead Generation y CRM: capta y gestiona a tus clientes" está diseñada para profesionales que buscan mejorar en la captación y gestión de clientes. Aprenderás estrategias efectivas de Lead Generation y el uso de un CRM para optimizar relaciones comerciales, atraer clientes ideales y convertir leads en clientes leales.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

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Titulación de Microcredencial Universitaria de Lead Generation y CRM: capta y gestiona a tus clientes con 25 horas y 1 ECTS expedida por la Universidad Antonio de Nebrija

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Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment with AI that guides you to train autonomously and with purpose.

Learn more

Learn at your pace

Courses, master's degrees and official qualifications. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your AI mentor

It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.

LX One Plus: Training without limits

Unlock soft skills, languages ​​and more. Move towards comprehensive and continuous training.