Online Training
Maestría in Political Communication and Marketing. RVOE SEP: 20221793 (02/12/2022) + 75 Credits
16 months
75CR
Spanish
Educational institutions


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Online Training
16 months
75CR
Spanish
Educational institutions


Request information
Multilingual support
Digital certificate included
Assistant Phia
- Develop skills in quantitative and qualitative methods of social research - Analyze the impact of the media on public opinion and electoral systems - Understand the role of the political consultant in the electoral context - Apply internal and external communication strategies in organizations - Develop and manage effective political marketing campaigns - Integrate ethical and creative leadership in the professional field - Use social networks for political communication and electoral campaigns
- Political consultant - Communication strategist in electoral campaigns - Responsible for institutional communication - Public opinion analyst - Crisis manager in political environments - Political and social marketing coordinator - Social media specialist for political communication - Adviser in lobbying and political negotiation - Expert in protocol and organization of political events
This Maestría It prepares you to master advanced social research techniques, both quantitative and qualitative, and apply them in analysis of the environment and public opinion in electoral contexts. You will develop the ability to evaluate the influence of the media in the formation of public opinion and design creative and effective political communication strategies. You will also implement comprehensive leadership in talent management and analyze democratic political systems, integrating theoretical foundations into research projects.