Master in Commercial Management and Online Marketing

Online Training

Master in Commercial Management and Online Marketing

Name: Master in Commercial Management and Online Marketing en Costa Rica
Brand: CEUPE
SKU: 360001-2401
Availability: InStock

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1800 hours

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Spanish

The Master in Commercial Management and Marketing is presented as a gateway to a sector in constant evolution and with growing labor demand. In an environment where competition is fierce, companies look for leaders capable of designing and implementing effective business strategies. This master's degree will allow you to acquire essential management skills and delve deeper into the fundamentals of marketing, marketing mix and marketing plan. In addition, you will be trained in marketing information systems and market research, advertising and marketing of services, as well as quality management. Through modules such as strategic management and organizational communication, you will prepare to face the challenges of the global market. Opting for this master's degree is choosing a promising future in the world of marketing and commercial management, with the flexibility of online learning that adapts to your needs.

Instituciones educativas

₡ 946.800

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the fundamentals of strategic management. - Understand the pillars of marketing. - Learn to design a commercial and marketing strategy. - Develop management skills, such as leadership, decision making, negotiation, conflict resolution, effective communication, motivation, and work team management. - Know the function of the marketing mix within companies. - Understand product, price and distribution policies. - Learn to develop a marketing plan according to the needs of the business. - Master market research. - Know the life cycle of a product. - Understand the key elements of advertising. - Discover new advertising formulas. - Delve into the strategic framework of commercial management. - Understand organizational communication, both internally and externally. - Delve into information systems and everything that entails. - Know how to establish the objectives that must be achieved within a company in terms of marketing and commerce.

Content

Career opportunities

- Commercial director. - Marketing Director. - Business development director. - Sales manager. - Market research analyst. - Advertising manager. - Account executive. - Marketing consultant. - Trade marketing coordinator. - Commercial agent. - Strategic planner. - Commercial analyst.

What it prepares you for

This master's degree in marketing offers solid training in the fundamentals and essential practices of strategic and commercial marketing. Students acquire skills in market research, advertising, business strategies, and organizational communication. Emphasis is placed on developing effective strategic plans and the ability to set clear objectives in marketing and commerce. In short, it prepares students to excel in a competitive and ever-changing marketing environment.

- Marketing and commercial management professionals who wish to expand their knowledge in the field. - Workers in the commercial and marketing area who seek to opt for more relevant positions within an organization. - Recent graduates in marketing, business management, advertising and similar careers who intend to raise their professional profile and increase their employability to increase their chances of professional success. - Profiles from other disciplines who want to direct their careers to the field of commercial management and marketing. - Figures seeking to update their knowledge in the field of marketing and commercial management through a master's degree. - Employees with experience in the marketing sector who seek to formalize their professional career through a postgraduate degree.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.