Master in Corporate Communication and Digital Marketing

Online Training

Master in Corporate Communication and Digital Marketing

Name: Master in Corporate Communication and Digital Marketing en Costa Rica
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 383390-2402
Availability: InStock

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1500 hours

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Spanish

With this Master in Corporate Communication and Digital Marketing you will learn to manage the corporate communication of any organization. You will acquire the necessary knowledge to communicate the mission, vision and values to the different target audiences and interests, promoting a positive image of the brand and its positioning. At the end of the training, students will be prepared to carry out strategic brand management by developing the tactics and tools of corporate communication both online and offline. Also to be responsible for marketing and digital communication actions in all its channels and formats. It will have a flexible, online methodology and the support of experienced teachers.

Instituciones educativas

₡ 1.127.200

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know what marketing and communication is within any organization. - Know the elements and characteristics of corporate communication. - Deepen the concept of brand and branding. - Identify corporate communication tactics and tools. - Develop corporate communication materials and actions. - Implement marketing and digital communication actions.

Content

Career opportunities

With this Master in Corporate Communication and Digital Marketing you will be able to work as a marketing and communication manager, public relations manager or press office, as well as a spokesperson or representative of an organization, both in private companies and public organizations and institutions, and non-profit organizations.

What it prepares you for

With this Master in Corporate Communication and Digital Marketing you will learn to manage the public relations of an organization, especially through digital channels, to develop actions that serve to instill the mission, vision and values of the company inside and outside it, as well as to respond to reputational crises. You will be able to make the strategic decisions necessary to direct a Communication Department.

This Master in Corporate Communication and Digital Marketing is aimed at professionals in the communication sector, management positions and entrepreneurs who want to know more about how to carry out strategic management of their brand or specialize in communication management. As well as organizations that want to promote brand image and positioning.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.