Master in Corporate Communication in Business + University Degree

Online Training

Master in Corporate Communication in Business + University Degree

Name: Master in Corporate Communication in Business + University Degree en Costa Rica
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 163439-2506
Availability: InStock

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800 hours

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8 ECTS

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Spanish

This Master in Corporate Communication in the Company offers specialized training in the subject. If you want to function professionally in the protocol or communication environment, this is your time, with the Master in Corporate Communication you will be able to acquire the necessary knowledge to carry out this work in the best possible way. Communication has become a strategic element in the management of companies and institutions in this environment of growing competitiveness. Communication, advertising and external relations, in their different forms, help organizations differentiate themselves from the competition and build public loyalty. Thanks to the realization of this Master in Corporate Communication you will learn the essential aspects of this environment.

Instituciones educativas

₡ 1.068.300

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Analyze the market situation of products and services, based on commercial, quantitative and qualitative data, and market reports and studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization in the market. - Analyze the factors involved in the product policy of marketing plans based on different product portfolios using different instruments such as positioning maps and BCG matrix, among others. - Calculate the prices of products and services, as well as the variables that make up and influence the pricing policy of a product or service using calculation tools. - Analyze the factors involved in distribution policy according to different types of products and services, clients and sectors. - Manage institutional relations at all levels in the business, sports, academic, military, religious and public administration fields. - Plan, structure and manage a protocol department. - Know and reflexively apply protocol rules and techniques for any type of events. - List and define the basic elements of Communication. - Apply corporate identity criteria, transferring them creatively to advertising design and the publication medium. - Analyze the characteristics of different types of advertising and promotional and informative materials in different conventional and online media. - Apply persuasive communication techniques and identify the company's own styles of commercial and informative communication for the preparation and dissemination of public-promotional materials. - Select content, images and texts, necessary for the preparation of brochures, posters and simple promotional materials, according to pre-established criteria and respecting current regulations and corporate identity.

Content

Career opportunities

Public and private institutions / Official Protocol / Communication Agencies / Organization of Events, Conventions and Congresses / Institutional Relations / Fairs and Congresses / Strategic consulting / Foundations.

What it prepares you for

This Master in Corporate Communication in the Company prepares you to acquire the necessary knowledge to be able to carry out professional work in any of the Protocol, Institutional Relations, Advertising and Communication departments of companies or institutions.

This Master in Corporate Communication in the Company is aimed at professionals from the world of commerce and marketing, more specifically those linked to marketing and communication management, within the professional area of marketing and public relations, and all those people interested in acquiring knowledge related to the business marketing plan.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.