Master in Sports Management and Marketing: Master in Sports Management and Marketing, Digital Environments and ESports + 5 ECTS credits

Online Training

Master in Sports Management and Marketing: Master in Sports Management and Marketing, Digital Environments and ESports + 5 ECTS credits

Name: Master in Sports Management and Marketing: Master in Sports Management and Marketing, Digital Environments and ESports + 5 ECTS credits en Costa Rica
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 315126-2401
Availability: InStock

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1500 hours

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5 ECTS

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Spanish

This Master covers a multitude of areas necessary to carry out a successful strategic sports direction and adapted to the new sports reality where sports converge in the physical world and electronic sports or eSports. You will know the entire fiscal, economic and legal framework that requires qualified sports management together with other areas such as doping, audiovisual exploitation rights, sports events or sponsorship in the eSports market. In Inesem we maintain the firm commitment to offer students a current, competitive and complete training to face all their professional challenges. Therefore, we try to cover all the areas that companies in the sector demand to develop their most innovated strategies.

Instituciones educativas

₡ 1.127.600

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Establish the principles to carry out strategic management in sports organizations. - Develop all phases to organize sporting events according to sponsors and budgets. - Know Law 10/1990, of October 15, of the sport and regulations of the E-Sports. - Improve the brand equity of sports brands through reputation and branding management. - Coordinate the Public Relations, Sponsorship and Promotion area to carry out an integrated marketing communication. - Prepare a social media plan oriented to the collection and loyalty of followers of brands and athletes. - Explore Advergaming or Product Placement as new advertising formats in E-Sports.

Content

Career opportunities

The emergence of e-sports and an increasingly competitive marketing make the multitude of professional opportunities that students who finish the master can have. More specifically as managers, directors, responsible for departments in sports companies, directors of sports facilities, or organizers of sporting events or e-sports, streamers, casters, publishers, professional analysts.

What it prepares you for

The revolution in sports management is generating the demand for versatile professional profiles that can develop the entire legal, fiscal, and marketing framework in both physical sports and those of the new generation or e-sports that are developed in the online world. The master will be the formative tool with which to achieve the profile that the big sports firms demand in the positions of responsibility within their organizational charts.

Students or graduates in the area of physical activity are the main recipients of this training action. Similarly, professional profiles formed in business administration, accounting and finance or law, will be interested in this training as a way to access the world of future sports management.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different didactic units as well as carry out the corresponding activities and self -assessments. The burden of hours of training action includes the different activities that the student performs throughout their itinerary. The phone hours carried out on the virtual campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings and the research and creation work associated with the projects. To obtain the degree, the student must approve all self -assessments and exams and visualize at least 75% of the contents of the platform. The final project is carried out after finishing the theoretical-practical content on the campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the title.