Online Training

MBA + Specialty - Digital Marketing

Name: MBA + Specialty - Digital Marketing en Costa Rica
Brand: CEUPE
SKU: 390502-2505
Availability: InStock

icon-image--AbjlOSDZzVEJNY0s3S__icon_7yVPEV

16 months

icon-image--AcnI1bkFZTjZZaTE3U__icon_xJgfxr

icon-image--AWUI0N2tWMzVrNzMzT__icon_DgE8xz

Spanish

The MBA + Specialty - Digital Marketing master's degree offers you the opportunity to position yourself in a sector that is constantly growing and has high job demand. In an environment where digitalization is imperative, acquiring skills in strategic management, business innovation and management in digital environments is essential. This program is designed to provide you with the knowledge necessary to lead work teams, develop international negotiation strategies, and execute projects successfully. Through modules such as Social Media Marketing, Search Marketing and Performance Marketing, you will acquire key skills to boost the performance of any organization in the digital era. The master's degree is a gateway for those seeking to stand out and lead in the world of digital marketing, adapting to the new trends and needs of the global market.

Instituciones educativas

₡ 1.005.600

Request information

I'm interested I'm interested

I'm interested

Details to take into account

icon-image--AUzhDQ3dCN3hXZ1RaS__icon_p9pcRc

Multilingual support

icon-image--AQVZldVUybkd2c2xSS__icon_ptJqNh

Digital certificate included

icon-image--AV0haRDQrMjBZRURoV__icon_zyt3R8

Assistant Phia

Objectives

- Learn all the functional areas related to the management of business organizations: Marketing, Sales, Business, Strategic Management, Innovation, Finance, Human Resources, Production and Processes. - Knowledge and practical experience of the skills necessary to successfully lead an organization: Communication, Motivation, Team Management, Meeting Management, Conflict Resolution and Negotiation, Time Management, Change Management - Master digital marketing and communication management and management strategies and tools. Able to design, develop and consolidate digital projects in the field of marketing such as: online campaigns, online affiliation networks, e-commerce, SEO or web analytics. - Establish digital communication policies on social networks or forums. Define the message that the company and the brand wants to build and disseminate on the Internet about its services, its products, as well as a clear knowledge of its customers and what they demand in the market.

Content

Career opportunities

- Companies looking to recruit managerial profiles, project management, businessmen, entrepreneurs or department heads. - Work in companies with strong attention and dedication to their lines of direction and management, marketing and online communication, such as digital marketing consultants or communication agencies. - Agencies with digital services such as: SEO, SEM, Web Analytics, Social Networks, online brand management. - Large companies and SMEs that have evolved their entire business strategic line towards the digital sector. - Start-ups with a long history and that require the leadership of managers capable of providing high added value.

What it prepares you for

This MBA with a specialty in Digital Marketing prepares the student to assume leadership and management roles in the business field, with a specific focus on digital strategies and tools for the promotion and marketing of products and services. Some of the skills and knowledge that the student acquires are: 1. Business Management - Leadership Skills: You will develop skills to lead teams, make strategic decisions and manage resources efficiently. - Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and marketing. 2. Digital Marketing - Digital Marketing Strategies: Development and execution of digital marketing strategies, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media marketing and email marketing. - Digital Platforms: Knowledge of the main digital platforms and tools, such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others, to plan and execute advertising campaigns. 3. Analysis and Measurement - Web Analytics: Use of web analysis tools, such as Google Analytics, to measure the performance of digital campaigns and make data-based decisions. - KPIs and Metrics: Definition and monitoring of key performance indicators (KPIs) and metrics to evaluate the success of digital marketing strategies. 4. Content Marketing and Storytelling - Content Creation: Development of attractive and relevant content for different digital platforms, including blogs, social networks, videos and podcasts. - Storytelling: Storytelling techniques to create stories that connect emotionally with the public and strengthen the brand. 5. E-commerce and Digital Transformation - Electronic Commerce: Strategies to create and manage online stores, optimization of the user experience (UX) and improvement of the conversion rate. - Digital Transformation: Implementation of digital technologies to improve the efficiency and competitiveness of the company in the digital environment. 6. Online Brand and Reputation Management - Digital Branding: Development and management of brand identity in the digital environment, including the creation of a coherent presence on all platforms. - Reputation Management: Monitoring and management of the company's online reputation, including response to criticism and crisis management on social networks. 7. Digital Advertising and Media Buying - Media Buying: Planning and purchasing advertising space on digital platforms, optimizing the return on investment (ROI). - Programmatic Advertising: Use of technology to automate the purchase of ads and optimize campaigns in real time. 8. Customer Experience and CRM - Customer Experience (CX): Strategies to improve the customer experience throughout the life cycle, from acquisition to retention and loyalty. - Customer Relationship Management (CRM): Use of CRM systems to manage interactions with customers and improve long-term relationships. 9. Digital and Technological Competencies - Tools and Software: Use of specific digital marketing tools and software, such as HubSpot, Hootsuite, Buffer, among others. - Innovation and Trends: Stay updated on the latest trends and technologies in digital marketing, such as artificial intelligence, augmented reality and big data. 10. Professional Development - Network of Contacts: Opportunities to establish a network of professional contacts at a global level, including fellow students, teachers and professionals in the sector. - Practical Experience: Participation in practical projects and internships in digital companies, acquiring real experience in the field of digital marketing.

University graduates who wish to progress in their professional career in the field of business administration, direction and management. Professionals, managers, entrepreneurs and businessmen who seek to increase and enhance management capabilities and improve their work situation. All those graduates, diploma holders or graduates who wish or are going to occupy positions of responsibility or are going to undertake their own business projects and need a strategic and global vision of the company.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.