MBA + Specialty - Digital Marketing + 60 ECTS Credits

This MBA with a specialty in Digital Marketing prepares the student to assume leadership and management roles in the business field, with a specific focus on digital strategies and tools for the promotion and marketing of products and services. Some of the skills and knowledge that the student acquires are: 1. Business Management • Leadership Skills: You will develop skills to lead teams, make strategic decisions and manage resources efficiently. • Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and marketing. 2. Digital Marketing • Digital Marketing Strategies: Development and execution of digital marketing strategies, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media marketing and email marketing. • Digital Platforms: Knowledge of the main digital platforms and tools, such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others, to plan and execute advertising campaigns. 3. Analysis and Measurement • Web Analytics: Use of web analysis tools, such as Google Analytics, to measure the performance of digital campaigns and make data-based decisions. • KPIs and Metrics: Definition and monitoring of key performance indicators (KPIs) and metrics to evaluate the success of digital marketing strategies. 4. Content Marketing and Storytelling • Content Creation: Development of attractive and relevant content for different digital platforms, including blogs, social networks, videos and podcasts. • Storytelling: Storytelling techniques to create stories that connect emotionally with the public and strengthen the brand. 5. E-commerce and Digital Transformation • Electronic Commerce: Strategies to create and manage online stores, optimization of the user experience (UX) and improvement of the conversion rate. • Digital Transformation: Implementation of digital technologies to improve the efficiency and competitiveness of the company in the digital environment. 6. Brand Management and Online Reputation • Digital Branding: Development and management of brand identity in the digital environment, including the creation of a coherent presence on all platforms. • Reputation Management: Monitoring and management of the company's online reputation, including response to criticism and crisis management on social networks. 7. Digital Advertising and Media Buying • Media Buying: Planning and purchasing advertising space on digital platforms, optimizing the return on investment (ROI). • Programmatic Advertising: Use of technology to automate the purchase of ads and optimize campaigns in real time. 8. Customer Experience and CRM • Customer Experience (CX): Strategies to improve the customer experience throughout the life cycle, from acquisition to retention and loyalty. • Customer Relationship Management (CRM): Use of CRM systems to manage customer interactions and improve long-term relationships. 9. Digital and Technological Competencies • Tools and Software: Use of specific digital marketing tools and software, such as HubSpot, Hootsuite, Buffer, among others. • Innovation and Trends: Stay up to date on the latest trends and technologies in digital marketing, such as artificial intelligence, augmented reality and big data. 10. Professional Development • Network of Contacts: Opportunities to establish a network of professional contacts at a global level, including fellow students, teachers and professionals in the sector. • Practical Experience: Participation in practical projects and internships in digital companies, acquiring real experience in the field of digital marketing.