Artificial Intelligence Course in Programmatic Advertising and Campaign Optimization + 8 ECTS Credits

Online Training

Artificial Intelligence Course in Programmatic Advertising and Campaign Optimization + 8 ECTS Credits

Name: Artificial Intelligence Course in Programmatic Advertising and Campaign Optimization + 8 ECTS Credits en Alemania
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 417710-2502
Availability: InStock

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200 hours

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8 ECTS

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Spanish

Thanks to this Course in Artificial Intelligence in Programmatic Advertising and Campaign Optimization you will be able to learn first-hand the ins and outs of automated advertising in a world as dynamic as that of current digital marketing. When completed, you will have the knowledge to manage strategies related to programmatic advertising and AI, in addition to mastering more platforms and technologies than you knew before doing it. Without forgetting that, thanks to the analysis of innovative campaigns, and also common challenges in implementation, you will know which strategies are effective and which ones to avoid. Through this training, you will learn how to optimize advertising investment and, ultimately, improve the results of digital campaigns.

Instituciones educativas

260€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Thoroughly understand everything that surrounds programmatic advertising and artificial intelligence. - Identify the components of the AdTech ecosystem and the operation of DSP and SSP platforms. - Apply segmentation and targeting techniques with AI to reach precise and relevant audiences. - Master real-time campaign optimization and content generation with AI. - Analyze key metrics and prepare performance reports using AI tools. - Explore emerging channels and new programmatic formats to innovate advertising strategies.

Content

Career opportunities

The Course in Artificial Intelligence in Programmatic Advertising and Campaign Optimization will help you perform in all specialized positions related to the ecosystem of advanced digital advertising and, above all, intelligent automation. Develop your professional career and lead the vanguard of this increasingly relevant technology sector.

What it prepares you for

With this Course in Artificial Intelligence in Programmatic Advertising and Campaign Optimization you will learn the latest trends in optimization through AI and innovation in creative formats, delving into aspects of predictive analysis and measurement of results. When you finish this training, you will know how to carry out a comprehensive programmatic advertising strategy and anticipate changes and trends in the digital market.

The Course in Artificial Intelligence in Programmatic Advertising and Campaign Optimization is aimed at digital marketing and advertising professionals who want to master programmatic advertising tools by improving their campaign results with AI strategies, as well as data analysts interested in specializing in advanced advertising optimization.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.