Diploma in Advertising and Public Relations

Online Training

Diploma in Advertising and Public Relations

Name: Diploma in Advertising and Public Relations en Alemania
Brand: CEUPE
SKU: 390546-2402
Availability: InStock

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380 hours

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Spanish

The Diploma in Advertising and Public Relations offers you the opportunity to enter a sector in constant growth and with high labor demand. Advertising and public relations are essential for the success of any organization, since they allow you to effectively connect with the target audience and manage the corporate image. This course will equip you with key skills in operations management, management control and financial analysis, essential to lead projects and make informed strategic decisions. By enrolling, you will be able to develop a deep understanding of market dynamics, learn how to develop effective campaigns and become a versatile professional, capable of meeting the challenges of today's digital environment. Take advantage of the online modality to study from anywhere and take your skills to the next level in the field of communication and marketing.

Instituciones educativas

550€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

The training program has the main objective of offering in-depth knowledge of the key points that make up the work of the communication professional, in the advertising and public relations area. In addition, the interrelated elements of the communication system will be known for the development of a strategic attitude, facilitating decision making and coherent communication. On the other hand, the skills to build, plan and evaluate business communication actions for carrying out advertising campaigns will also be provided.

Content

Career opportunities

1. Creativity Expert. 2. Media Manager. 3. Advertising Expert. 4. Public Relations Expert. 5. Communication Consultant.

What it prepares you for

A Diploma in Advertising and Public Relations prepares the student for: Advertising • Advertising Strategies: Design and execute effective advertising campaigns in various media. • Creativity and Design: Development of creative concepts and graphic design skills. Public Relations • Corporate Communication: Manage the image and reputation of the company. • Crisis Management: Plan and execute communication strategies during adverse situations. Digital and Traditional Media • Digital Marketing: Use social networks and online platforms to promote and manage the brand. • Traditional Media: Optimize the use of media such as television, radio and press. Research and Analysis • Market Studies: Research and analyze the market to develop informed strategies. • Campaign Evaluation: Measure and analyze the impact of advertising and public relations campaigns. Professional Development • Networking: Opportunities to establish contacts in the industry. • Practical Experience: Application of knowledge through projects and professional practices.

This teaching is focused on professionals, directors and entrepreneurs who work in the communication area and wish to update their practices, knowledge and strategies to provide companies with efficient and productive communication. It is also designed for recent graduates who have a basic knowledge of public relations and business communication, both internal and external. In short, it is aimed at all those people who want to know the types of communication systems most used for business campaigns, the most current media and the most effective types of public relations.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.