Diploma in Public Relations

The Public Relations Diploma is relevant in the current market due to the growing importance of business relations with customers in business and marketing development strategies. This course addresses key aspects such as the generation and management of faithful clients, mutually satisfactory negotiation and relational marketing. When choosing this course, students will obtain applicable knowledge to innovate and accelerate business through public relations and appropriate marketing strategies, designing entire communications and leading the organization. Students will know how to develop lasting relationships through public relations and effective business communication.

- Know the fundamentals of business communication. - Discover firsthand everything that surrounds negotiation in the relationship with the client. - Know the structure to follow to design an effective public relations strategy. - Assimilate the key actions for the negotiation process and its main techniques.

Labor outputs for graduates of the Public Relations Diploma include roles such as business development specialists, public relations, publicists, marketing directors, influencers, product manager, Project Manager, startup entrepreneurs, as well as consultants and advisors in communication and marketing strategies for companies.

With this public relations diploma you will have the possibility of learning the new trends within the world of business communication and the relationship with clients, deepening the specific negotiation strategy. You will have the possibility of studying how to lead to communication policies, analyzing successful strategies, and of course, learning from common mistakes and best practices.

This Diploma in Public Relations is ideal for marketing professionals and business development, entrepreneurs, representatives and brand ambassadors and newly graduated, as well as passionate about communication who wish to improve their public relations skills, in order to boost their professional businesses and opportunities.