CEU - Diploma in Web Analytics for Business

Online Training

CEU - Diploma in Web Analytics for Business

Name: CEU - Diploma in Web Analytics for Business en Alemania
Brand: UNIMIAMI - INTERNATIONAL UNIVERSITY OF MIAMI
SKU: 356908-2501
Availability: InStock

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150 hours

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Spanish

This Diploma in Web Analytics for Business is essential for digital companies in the current environment due to the importance of web analysis for companies' online marketing strategies. Thanks to this course, you will be able to take advantage of the potential of the latest professional web analytics tools, such as Google Analytics 4 and Google Tag Manager. In addition to delving into the advanced use of these tools, you will explore attribution models, create effective dashboards in Looker Studio and analyze the SEO SEM performance of web projects and social networks. Not only will you know how to use these tools, but you will be able to integrate programs like PowerBI for data visualization.

Instituciones educativas

395€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Distinguish the main concepts of web analytics and their usefulness for business strategy. - Take advantage of Google Analytics 4, defining KPIs and planning a measurement plan. - Understand the behavior of your customers on your website with Google Tag Manager. - Integrate information and draw conclusions for better decision making with Looker Studio.

Content

Career opportunities

jobs related to data analysis, decision making and digital marketing, such as web data analyst, digital marketing specialist, e-commerce manager and SEO and SEM technician. Also as a consultant in web analytics and business intelligence.

What it prepares you for

The Diploma in Web Analytics for Business makes you an expert in analysis and optimization of digital marketing strategies. You will learn how to use tools such as Google Analytics 4, Google Tag Manager, Looker Studio and others to collect data, interpret metrics, track campaigns and generate custom reports. You will be able to take a leap at a professional level and explore new business opportunities

The Diploma in Web Analytics for Business is especially dedicated to digital marketing professionals, business managers and employees from different departments who need to make crucial decisions based on data. It is also suitable for salespeople and entrepreneurs who want to take the digital leap to their business.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.