Master in Marketing, Communication and Advertising Master in Marketing, Communication and Advertising

Formación Online

Master in Marketing, Communication and Advertising

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1500 hours

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Spanish

Digital media have transformed the world and therefore marketing has evolved. It is increasingly difficult to create standardized campaigns and therefore companies must study the behavior of their consumers with the aim of achieving emotions, senses or pleasant memories and associating them with their brands. The Master in Marketing, Communication and Advertising allows to know everything necessary on the process that entails the development of a marketing campaign, the importance of good sales planning, the rights and obligations that must respect and much more.

1.895

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Detalles a tener en cuenta

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Soporte multilingue

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Certificado digital incluido

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Asistente Phia

Objetivos

- Learn to correctly perform marketing and advertising campaigns. - Manage the sales force and coordinate the commercial team. - Know the behavior of consumers and Internet users as possible potential clients of companies. - Know the mechanisms and techniques that allow effective communication and correct transmission of information. - Acquire knowledge about sensory or sensitive marketing. - Knowing how to apply the different laws and regulatory texts that affect digital marketing and the web 3.0 environment.

Contenido

Oportunidades profesionales

The Master in Marketing, Communication and Advertising prepares for positions related to the design of brand strategies in companies, trade offices, sales head, marketing departments, commercial distribution or data analysis, among others.

Para lo que te prepara

The Master in Marketing, Communication and Advertising offers a very complete vision about everything that surrounds the area of marketing and sales. Nowadays you cannot trust that the customers who are satisfied today are tomorrow, so the master prepares you to make decisions about products, commercial distribution, prices and identify the needs of customers, also acquiring the appropriate tools and techniques to function expert in this environment.

Dirigido a

This master's degree in marketing, communication and advertising is oriented to both students who are interested in the world of marketing and those professionals in the marketing department in companies or organizations that want to continue training in the field, as well as those people who dedicate themselves to the commercial area and wish to acquire knowledge about marketing and sales.

Metodología

Our training is 100% online, which allows students to self -regulate their study and adapt it to their own needs. We bet on personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to customize your training even more, since we adapt to your rhythm and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, which will allow you to decide how and when to study. All this is possible thanks to our EDUCA LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, promote innovation and offer a personalized learning experience adapted to each need.

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