Specialist Course in Marketing Intelligence + University Degree in Business Administration and Management (Double Degree with 5 ECTS Credits) Specialist Course in Marketing Intelligence + University Degree in Business Administration and Management (Double Degree with 5 ECTS Credits)

Online Training

Specialist Course in Marketing Intelligence + University Degree in Business Administration and Management (Double Degree with 5 ECTS Credits)

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325 hours

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5 ECTS

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Spanish

If you work in the business environment and want to know business administration and management techniques, as well as apply strategies related to marketing in order to be a professional, this is your time. With the Marketing Intelligence Specialist Course + University Degree in Business Administration and Management you will be able to acquire the necessary knowledge to perform this function in the best possible way. Thanks to completing this Course, the student will be able to carry out strategic management within the company, in addition to performing different functions related to market research.

360

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the bases of strategic management. - Strategically analyze the company. - Promote communication in the company. - Perform different negotiation techniques and strategies. - Acquire the methodology to integrate a market research system. - Know the different markets. - Carry out market segmentation. - Analyze demand and competitive structure. - Analyze consumer and purchasing behavior.

Content

Career opportunities

Business administration and management / Senior business officials / Expert in negotiations.

What it prepares you for

This Specialist Course in Marketing Intelligence + University Degree in Business Administration and Management prepares you to have a broad and precise vision of the business environment in relation to administration and management functions. You will also be able to learn everything about marketing in relation to market research strategies.

Addressed to

This Specialist Course in Marketing Intelligence + University Degree in Business Administration and Management is aimed at all those professionals in this environment who want to expand their knowledge and perform their role in business management, as well as those who wish to specialize in market research.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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