SUPERIOR COURSE IN MARKETING, ADVERTISING AND DESIGN SUPERIOR COURSE IN MARKETING, ADVERTISING AND DESIGN

Formación Online

SUPERIOR COURSE IN MARKETING, ADVERTISING AND DESIGN

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300 hours

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Spanish

The integration of marketing, advertising and design is essential in companies to develop consistent and effective strategies with the audiences to which they are directed. Establish a strategy, taking into account the marketing objectives and applying the most appropriate advertising actions to transmit the desired message, can mean the success or failure for an organization. In the same way, from the point of view of design it is important to cover new forms that adapt to the new needs of consumers and the way they have to relate to the media and advertising.

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Detalles a tener en cuenta

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Soporte multilingue

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Certificado digital incluido

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Asistente Phia

Objetivos

- Apply market segmentation to define the target audience. - Understand consumer behavior and the factors that influence their purchase decisions. - Apply different brand positioning strategies. - Manage corporate reputation and branding. - Define the creative strategy. - Apply the main creative techniques and participate in the creative process - learn to manage the image treatment and retouching program: Photoshop.

Contenido

Oportunidades profesionales

- Apply market segmentation to define the target audience. - Understand consumer behavior and the factors that influence their purchase decisions. - Apply different brand positioning strategies. - Manage corporate reputation and branding. - Define the creative strategy. - Apply the main creative techniques and participate in the creative process - learn to manage the image treatment and retouching program: Photoshop.

Para lo que te prepara

The integration of marketing, advertising and design is essential in companies to develop consistent and effective strategies with the audiences to which they are directed. Establish a strategy, taking into account the marketing objectives and applying the most appropriate advertising actions to transmit the desired message, can mean the success or failure for an organization. In the same way, from the point of view of design it is important to cover new forms that adapt to the new needs of consumers and the way they have to relate to the media and advertising.

Dirigido a

The integration of marketing, advertising and design is essential in companies to develop consistent and effective strategies with the audiences to which they are directed. Establish a strategy, taking into account the marketing objectives and applying the most appropriate advertising actions to transmit the desired message, can mean the success or failure for an organization. In the same way, from the point of view of design it is important to cover new forms that adapt to the new needs of consumers and the way they have to relate to the media and advertising.

Metodología

Our training is 100% online, which allows students to self -regulate their study and adapt it to their own needs. We bet on personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to customize your training even more, since we adapt to your rhythm and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, which will allow you to decide how and when to study. All this is possible thanks to our EDUCA LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, promote innovation and offer a personalized learning experience adapted to each need.

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