Online Training
Artificial Intelligence Course in Programmatic Advertising and Campaign Optimization + 8 ECTS Credits
200 hours
8 ECTS
Spanish
Educational institutions


Request information
Online Training
200 hours
8 ECTS
Spanish
Educational institutions


Request information
Multilingual support
Digital certificate included
Assistant Phia
- Thoroughly understand everything that surrounds programmatic advertising and artificial intelligence. - Identify the components of the AdTech ecosystem and the operation of DSP and SSP platforms. - Apply segmentation and targeting techniques with AI to reach precise and relevant audiences. - Master real-time campaign optimization and content generation with AI. - Analyze key metrics and prepare performance reports using AI tools. - Explore emerging channels and new programmatic formats to innovate advertising strategies.
The Course in Artificial Intelligence in Programmatic Advertising and Campaign Optimization will help you perform in all specialized positions related to the ecosystem of advanced digital advertising and, above all, intelligent automation. Develop your professional career and lead the vanguard of this increasingly relevant technology sector.