Course in Integrated Marketing Communication

Managing communication and marketing from a comprehensive point of view is essential for the success of any business strategy. High competition, audience fragmentation and the rise of the online environment make it essential to have in-depth knowledge of the target audience we are targeting. Outbound marketing is increasingly oriented towards inbound marketing, through relationship marketing techniques that allow businesses to connect with their potential customers and guide them through the sales funnel. Furthermore, communication must occur in all directions, where the client will be the center of all communication, helping the business improve its positioning and reputation. Understanding Communication and Marketing from an integrated perspective will guarantee the achievement of the organization's general objectives.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.