Course on Fundamentals of Advertising Effectiveness and Return on Investment

This Fundamentals of Advertising Effectiveness and Return on Investment course offers you specialized training on the subject. The concept of advertising effectiveness, as previously mentioned, is associated with measuring the results of an advertisement or advertising campaign. These results are defined based on the advertising objectives that are intended to be achieved with said advertisement or campaign. There are, however, important divergences about what should be measured when we evaluate the success of a campaign or advertisement. There is a confusion between advertising objectives and commercial objectives. Hence the problem surrounding the concept of advertising effectiveness. This training describes the importance of research in the evaluation of advertising strategies, in addition to the difficulties that exist in assessing advertising effectiveness. Subsequently, we proceed to conceptualize it, define its objectives, as well as develop the measures that allow it to evaluate said effectiveness.