International Marketing and Sales Course

This ONLINE COURSE in International Marketing and Sales prepares you to acquire specific knowledge within the area of ​​Marketing and Communication, developing in students the skills to function professionally in the marketing and public relations sector and more specifically in International Marketing and Sales. Furthermore, by completing this course the student will be prepared to: Delve into the various considerations about international marketing through the internationalization process, management orientation, benefits of international marketing and global economic trends, Know the economic environment through economic systems, stages of economic development, trade patterns and global organizations, Know the theory of international trade, Delve into the political environment and its risks and indicators of political instability, Delve into the legal environment through legal systems, Know the social environment and cultural and its factors, Identify the main problems in international marketing research, Know what information we need to make marketing decisions, Know how to make appropriate decisions about products, Know those existing alternatives for geographical expansion, Identify the international distribution policy, Select the best method for international advertising and promotion, Know the role played by the sales network teams in a company, and Analyze action plans as essential elements of a marketing strategy.