This ONLINE COURSE on Marketing and Commercial in Airlines and Airports prepares you to acquire specific knowledge within the area of Marketing and Communication, developing in the students the skills to function professionally in the marketing and public relations sector and more specifically in Marketing and Commercial in Airlines and Airports. Furthermore, by completing this course the student will be prepared to: Know the meaning of Marketing and the Marketing Mix, Identify the principles of Marketing in relation to airline management, Learn how the airline market is divided, Recognize the usefulness of the analysis of the PEST environment and the SWOT analysis, Identify the different factors that surround airlines, Know Porter's model of the five forces, Identify the different strategies carried out by airlines as well as their most common errors, Analyze the product and service which encompasses air marketing, Identify the pricing policy followed by different airlines, Know how a product is distributed through different channels and systems, Analyze the brand concept and corporate identity, recognizing how it is positioned in the airline industry, Learn how relationship marketing is developed, Identify the different traveler programs as well as customer loyalty, and Examine the different sales and advertising campaigns of airline companies.
