Online Training
150 hours
Spanish
This Marketing Fundamentals Course offers you specialized training in the material. We must know that for the Marketing and Communication area it is very important to deepen and acquire knowledge of Marketing Fundamentals within the marketing and public relations sector.
Instituciones educativas
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Multilingual support
Digital certificate included
Assistant Phia
- Know the basic concept of Marketing as well as its needs. - Learn to manage Marketing and its environment. - Identify what the Marketing Mix consists of. - Understanding the public as a fundamental pillar of Marketing. - Establish how the consumer behaves. - Identify how the market is divided. - Know the product as an element of the Marketing Mix. - Identify the different strategies for product development. - Recognize pricing strategies and product positioning. - Identify the different types of distribution. - Analyze the most used sales methods. - Know the difference between direct marketing and digital marketing. - Learn how to know the audience to address. - Identify sales promotions and their characteristics. - Know how companies' public relations work.
Marketing and Public Relations
This ONLINE Marketing Fundamentals COURSE prepares you to acquire specific knowledge within the area of Marketing and Communication, developing in students the skills to function professionally in the marketing and public relations sector and more specifically in Marketing Fundamentals. Furthermore, by completing this course the student will be prepared to: Know the basic concept of Marketing as well as its needs, Learn to manage Marketing and its environment, Identify what the Marketing Mix consists of, Understand the public as a fundamental pillar of Marketing, Establish how the consumer behaves, Identify how the market is divided, Know the product as an element of the Marketing Mix, Identify the different strategies for product development, Recognize pricing strategies and product positioning, Identify the different types of distribution, Analyze the most used sales methods, Know the difference between direct marketing and digital marketing, Learn how to know the audience to target, Identify sales promotions and their characteristics, and Know how companies' public relations work.
