Master in Generative Artificial Intelligence and Inbound Marketing

Online Training

Master in Generative Artificial Intelligence and Inbound Marketing

Name: Master in Generative Artificial Intelligence and Inbound Marketing en República Dominicana
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 354368-2401
Availability: InStock

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1500 hours

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Spanish

The convergence of Artificial Intelligence (AI) and Inbound Marketing represents a unique opportunity to transform commercial and communication strategies. The increasing complexity of markets, the constant evolution of search algorithms and the demand for personalized experiences have driven the need to train in this new paradigm. The integration of AI and Inbound Marketing opens new paths in improving user experience and decision making. Thanks to this Master In Generative Artificial Intelligence and Inbound Marketing you will be able to analyze large volumes of data, identify patterns, anticipate trends and personalize messages and content in real time, optimizing interaction and conversion.

Instituciones educativas

RD$ 142,900

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the ethical foundations of Artificial Intelligence and its applicability in Inbound Marketing. - Analyze governance, reliability and bias in AI, and its impact on marketing strategies. - Master the creation of engaging content, SEO optimization and lead generation with AI. - Design Inbound Marketing strategies focused on social networks and user experience. - Apply NLP techniques and develop advanced chatbots for customer interaction and service. - Integrate AI and chatbots into websites and applications, considering ethics and privacy. - Evaluate use cases and market opportunities for AI and digital marketing

Content

Career opportunities

Thanks to this Master In Generative Artificial Intelligence and Inbound Marketing you can work as a Digital Marketing Specialist, Artificial Intelligence Consultant, User Experience Designer, Chatbot Developer and Data Analyst. You can also take on leadership roles in marketing, innovation and technology departments.

What it prepares you for

This Master in Generative Artificial Intelligence and Inbound Marketing prepares you to master Artificial Intelligence applied to marketing, creating ethical and advanced Inbound Marketing strategies. You will learn how to design chatbots, implement NLP, improve user experience, and address ethical challenges. Trains you to lead in complex and dynamic digital environments by creating automation in the field of marketing through AI

This Master in Generative Artificial Intelligence and Inbound Marketing is designed for marketing professionals, engineers, entrepreneurs and graduates interested in merging skills in Artificial Intelligence and Inbound Marketing strategies. Ideal for those looking to lead the digital landscape, develop effective campaigns and understand the ethics of AI.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.