Master in Strategic and Commercial Marketing + University Degree Master in Strategic and Commercial Marketing + University Degree

Online Training

Master in Strategic and Commercial Marketing + University Degree

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1500 hours

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5 ECTS

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Spanish

In a globalized and digital market, mastery of strategic and commercial marketing has become essential for business success. Our Master in Strategic and Commercial Marketing immerses itself in current trends, preparing you to face the challenges of the market with an innovative and strategic vision. We cover everything from the formulation of a solid Business Marketing Plan to the understanding of Online Marketing and Web Positioning. Through this course, you will acquire key skills in Social Networks and Electronic Commerce, learning to maximize visibility in search engines and enhance digital presence through efficient Social Media and Mobile Marketing techniques. In addition, we explore the latest trends in Inbound Marketing, focusing on attracting and retaining customers. The course is ideal for those looking to lead in the digital age, offering a global perspective on business strategies and preparing you to stand out in a competitive world. Immerse yourself in the study of marketing management and become the strategist that every company needs to prosper in today's dynamic context.

Instituciones educativas

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RD$ 135,400

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Master the Marketing Plan. - Apply Strategic Marketing. - Implement Online Marketing. - Manage Social Networks. - Execute Electronic Commerce. - Use SEO and SEM Techniques. - Create effective Inbound Marketing.

Content

Career opportunities

Graduates of the Master in Strategic and Commercial Marketing can aspire to leadership roles in areas such as business marketing planning, brand strategy and product management. They delve into digital marketing and SEO to enhance online visibility, manage social networks and digital media campaigns. In addition, experts in e-commerce and online marketing techniques, are prepared to innovate in mobile marketing and inbound marketing, adapting to the evolution of the market.

What it prepares you for

The course "Master in Strategic and Commercial Marketing" prepares you to be an expert in the planning and execution of marketing strategies that drive business growth. You will learn to develop comprehensive marketing plans, you will master strategic and online marketing, including SEO and web positioning. You will become skilled in social media management and e-commerce, ranging from knowledge of platforms to the latest digital marketing, social media and mobile marketing techniques. Finally, you will immerse yourself in inbound marketing, to attract and retain customers.

Addressed to

This Master in Strategic and Commercial Marketing is aimed at professionals in the sector and entrepreneurs who wish to master the aspects of modern marketing. It is ideal for managers looking to boost their companies' business marketing plan, marketing specialists who want to delve deeper into online strategies, including SEO and social media, and those interested in e-commerce and inbound marketing. Perfect for those who want to lead in the digital market.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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