Specialization in Employee Advocacy Specialization in Employee Advocacy

Online Training

Specialization in Employee Advocacy

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300 hours

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Spanish

Involving employees as brand advocates provides a series of benefits to the organization. Organizations that care about their employees, like Google, work hard to attract (and retain) their talent. These organizations can truly invest in their employees and keep them engaged by offering top-notch services and benefits. But, another way to keep them engaged is to have them participate in a structured employee advocacy or brand ambassador program. With the Specialization in Employee Advocacy you will learn the importance of creating strategies to manage and disseminate the organization's brand through its own employees and/or collaborators, as well as the proper management of social networks.

Instituciones educativas

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RD$ 37,400

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Learn the current processes of creating a company's brand. - Know and apply effective strategies for managing a company's brand. - Know the importance of talent management in human resources. - Apply the employer branding methodology as an employee management philosophy. - Attract and retain talent through employer branding. - Description and effective management of Social Media.

Content

Career opportunities

The professional opportunities of the Specialization in Employee Advocacy are in the field of human resources, communication and public relations, such as being an internal communications manager, a specialist in Employee Advocacy, a Corporate Public Relations manager or an organizational communication consultant specializing in corporate social networks.

What it prepares you for

This Specialization in Employee Advocacy will prepare you to understand and apply communication and talent management strategies in an organization, focusing on the involvement of employees as brand ambassadors. Some key aspects that you can expect to learn and develop in this specialization are: Brand Management, Employer Branding or Social Media Management, among others.

Addressed to

The Specialization in Employee Advocacy is aimed at professionals who wish to acquire in-depth knowledge in the field of organizational communication and, specifically, in strategies related to the participation of employees in the promotion and defense of the brand and the values ​​of the organization.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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