Online Training
University Microcredential for Generative AI in Digital Marketing + 2 ECTS Credits
50 hours
2 ECTS
Spanish
Educational institutions


Request information
Online Training
50 hours
2 ECTS
Spanish
Educational institutions


Request information
Multilingual support
Digital certificate included
Assistant Phia
- Understand the role of generative AI in modern digital marketing. - Identify practical applications of generative AI in marketing strategies. - Analyze success stories in the use of generative AI in digital campaigns. - Explore AI tools that enhance creativity in marketing. - Evaluate the impact of generative AI on the customer experience. - Develop content strategies using generative AI effectively. - Integrate generative AI techniques to optimize digital campaigns.
- Specialist in content personalization with AI - Market trend analyst using AI - Developer of automated marketing strategies - Consultant in optimization of advertising campaigns with AI - Digital innovation project coordinator - Expert in AI tools for customer interaction
By completing the Generative AI in Digital Marketing course, you will be trained to integrate artificial intelligence tools into your marketing strategies, optimizing the creation of automated content and campaign personalization. You will learn how to effectively analyze data to anticipate trends and improve the customer experience. In addition, you can implement chatbots and virtual assistants, enhancing interaction with the public and improving the efficiency of your digital campaigns.