CEU - Diploma in Marketing and International Trade

Online Training

CEU - Diploma in Marketing and International Trade

Name: CEU - Diploma in Marketing and International Trade en Ecuador
Brand: UNIMIAMI - INTERNATIONAL UNIVERSITY OF MIAMI
SKU: 356516-2501
Availability: InStock

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150 hours

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Spanish

In the current context, more and more companies are investing resources in an international marketing strategy as markets are increasingly globalized. Thanks to the Diploma in Marketing and International Trade you will acquire a practical vision of everything related to traditional marketing, digital marketing and international trade. You will learn the main concepts, strategies and techniques to carry out a good marketing plan. You will learn the different policies and methodologies of operational and strategic marketing, as well as the tools of digital marketing. You will be able to analyze the competition, identify and segment your target audience, as well as learn the main methodologies for carrying out market research studies.

Instituciones educativas

$475

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the structure and steps to develop a marketing plan. - See in depth how international trade works. - Analyze consumer behavior and the factors that influence it. - Carry out market studies and make demand forecasts. - Identify and design differentiating competitive advantages. - Understand the most innovative communication and advertising strategies to create brand awareness. - Study the differentiation and positioning strategies of a product or service.

Content

Career opportunities

Thanks to the Diploma in Marketing and International Trade, you will have the opportunity to occupy positions such as Marketing Manager and manage decision-making regarding marketing mix policies. You will also be able to apply for the position of Commercial Director, since you will learn to detect commercial opportunities both nationally and internationally.

What it prepares you for

The Diploma in Marketing and International Trade course will help you learn in depth the elements of the marketing mix and the basic principles of international trade. You will learn to manage all strategic decisions around product policy, price, distribution and communication. You will analyze the behavior of your target audience and develop communication strategies to increase the visibility of your brand.

This diploma in Marketing and International Commerce is aimed at students and professionals seeking to specialize in international marketing and commerce to learn about the latest developments related to strategic and product marketing, direct and relational marketing, and international contracting.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.