Course MF0993-3 Organization of Market Research

Online Training

Course MF0993-3 Organization of Market Research

Name: Course MF0993-3 Organization of Market Research en Ecuador
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 22975-1301
Availability: InStock

icon-image--AbjlOSDZzVEJNY0s3S__icon_7yVPEV

100 hours

icon-image--AcnI1bkFZTjZZaTE3U__icon_xJgfxr

icon-image--AWUI0N2tWMzVrNzMzT__icon_DgE8xz

Spanish

Market research is a tool used by the company's marketing department and management, which consists of the collection and analysis of information about any situation and behavior of a product or service in the market and which constitutes an essential element of help in decision making. Its purpose is for the manager to have all the data necessary to adopt a marketing strategy or develop a specific tactic or action, as well as to monitor them. This course will equip the student to be able to intervene in the organization and supervision of obtaining information, through different media or information and communication technologies, coordinating and controlling or conducting surveys/interviews and collaborating in the presentation of market research conclusions for decision-making in organizations.

Instituciones educativas

$264

Request information

I'm interested I'm interested

I'm interested

Details to take into account

icon-image--AUzhDQ3dCN3hXZ1RaS__icon_p9pcRc

Multilingual support

icon-image--AQVZldVUybkd2c2xSS__icon_ptJqNh

Digital certificate included

icon-image--AV0haRDQrMjBZRURoV__icon_zyt3R8

Assistant Phia

Objectives

- Define an effective and efficient information collection procedure, based on different information collection techniques in relation to a demand or objectives of the research plan. - Design questionnaires to collect information to carry out surveys both in person, by telephone and online. - Obtain relevant and reliable information by exploiting information sources, databases and online and offline information and communication systems. - Apply procedures for organizing and filing data and information obtained given information needs or demands, using computer applications for processing and organizing information. - Define the elements and characteristics of a sample by applying the different sampling techniques used in market research. - Determine contact criteria for interviewees based on the criteria established in a market research plan.

Content

Career opportunities

It carries out its activity, on its own or on behalf of others, in companies, organizations and market and public opinion research institutes, in companies specialized in conducting surveys (field networks) and in marketing departments or companies, supporting the implementation of surveys and/or market and opinion studies.

What it prepares you for

This training is in accordance with the training itinerary of the Training Module, MF0993_3 Organization of Market Research, certifying that you have passed the different Units of Competence included in it, and is aimed at accrediting the professional Competencies acquired through work experience and non-formal training, through which you will be eligible to obtain the corresponding Certificate of Professionalism, through the respective calls published by the different Autonomous Communities, as well as the Ministry of Labor itself (Royal Decree 659/2023, of July 18, which develops the organization of the Vocational Training System and establishes a permanent procedure for the accreditation of professional skills acquired through work experience or non-formal training).

This course is aimed at professionals in the world of commerce and marketing, specifically in the field of market research assistance, within the professional area of marketing and public relations, and at all those interested in acquiring knowledge related to the organization of market research.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.