Online Training

Course MF1433-3 Cultural Marketing

Name: Course MF1433-3 Cultural Marketing en Ecuador
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 18044-1301
Availability: InStock

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80 hours

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Spanish

Currently there are various cultural events, since culture has become a source of knowledge, wisdom and economy for the city that develops and programs these types of events. In all countries there are hundreds of cultural events carried out in different ways, which spread culture. These types of activities are important today and are supported by the government. Culture is the common thread that unites society with its history. This course offers a series of guidelines and guidelines to be able to create, develop and launch this type of events in an optimal way and in order to achieve maximum benefits for the community and for all the human resources involved.

Instituciones educativas

$211

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

The objectives to be achieved by carrying out this Cultural Marketing Course are the following: - Analyze the market for different cultural products, segmenting them according to characteristics and preferences of different types of consumers. - Define cultural marketing actions, in relation to the factors involved in the design of communication policies and campaigns, considering the usual instruments and the different types of objectives and audiences to be addressed. - Develop cultural marketing actions linked to a marketing plan for intangible products. - Develop a dissemination campaign of cultural programming for potential audiences according to a proposed marketing mix plan. - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Analyze the evolution of cultural programming linked to marketing actions.

Content

Career opportunities

After completing this online course you will be able to work as a cultural services technician. Also develop yourself as a cultural entertainer. Works on communication projects in the cultural field.

What it prepares you for

This training conforms to the itinerary of Training Module 1433_3 Cultural Marketing, certifying having passed the different Competence Units included in it. It is aimed at the accreditation of the professional skills acquired through work experience and non-formal training, through which you will be eligible to obtain the corresponding Professional Certificate.

This Cultural Marketing Course is aimed at all those people who wish to develop their professional activity in cultural companies and institutions or develop on their own as an independent professional in this field. With this course you will be able to develop your role in any organization that contemplates carrying out cultural actions. On the other hand, the course is aimed at all people interested in planning and carrying out cultural events.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.