Online Training

Expert Course in SEM and PPC Marketing

Name: Expert Course in SEM and PPC Marketing en Ecuador
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 253486-2305
Availability: InStock

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650 hours

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Spanish

Online advertising has become one of the fundamental pieces for success in the digital marketing strategy. Thanks to Google Ads and the different advertising platforms on social media we can increase the visibility of our business, and show our products and services to the potential consumer at the most opportune time to generate conversions. All this under high control over the budget and bids, so that we will be able to make our campaigns as profitable as possible. To do this, the professional in charge will require in-depth knowledge of these platforms for strategic management aimed at achieving the company's advertising objectives.

Instituciones educativas

$720

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

Know how Google Ads works. Design and implement advertising campaigns in the different Google Ads networks: Search, Display, Mobile and Shopping. Create ads on the main social networks using different advertising objectives. Establish advertising budgets and bids for campaigns. Track advertising campaigns and optimize ROI. Learn how Google Analytics works as a tool to measure the success of campaigns, and its impact on conversions.

Content

Career opportunities

This training is designed for those online marketing professionals who want to obtain high specialization in SEM sponsored positioning through Google's advertising network: Google Ads, as well as in the creation of social media ads. In addition, this training is aimed at those seeking to optimize the advertising budget and improve ROI: increasing conversions. Likewise, this course is aimed at all those students and university graduates who wish to specialize in online advertising, and more specifically, in sponsored positioning and PPC campaigns.

What it prepares you for

The Higher Course in SEM and PPC will equip you with the theoretical and practical knowledge to strategically design and implement advertising campaigns in the Google search engine, through its different advertising networks: Search, Display, Mobile and Shopping. Likewise, upon completion of the training you will be able to develop advertising campaigns on the main social networks through Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads or Advertising on YouTube. Thanks to web analytics control, through Google Analytics, you will be able to track each of the actions carried out with the aim of optimizing the advertising budget and improving the ROI of the campaigns.

The Higher Course in SEM and PPC from INESEM enables you to work in the field of Digital Marketing, and more specifically, in the area of SEM, Social Media and Web Analytics. After this training, you will achieve all the knowledge to position yourself as an expert in the field, and be able to design and lead in a global and comprehensive manner the entire strategy aimed at sponsored positioning, and the promotion of products and services through advertising campaigns. The training in this Course will prepare you to work as an SEM Expert, PPC Campaign Expert, Social Network Advertising Expert and Google Analytics Expert.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.