Expert Course on Social Media Marketing and Digital Strategy

Online Training

Expert Course on Social Media Marketing and Digital Strategy

Name: Expert Course on Social Media Marketing and Digital Strategy en Ecuador
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 258788-2502
Availability: InStock

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750 hours

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Spanish

The Social Media Marketing and Digital Strategy course offers you the opportunity to immerse yourself in a booming sector, with a growing labor demand and essential for the success of any business in the digital age. In this course, you will gain key skills to manage social networks and develop effective digital strategies. You will learn from creating valuable content on platforms such as Facebook, Instagram and X Corp, to implementing advertising campaigns on LinkedIn and TikTok, mastering tools such as Google Analytics 4 to measure and optimize your results. In addition, you will explore the potential of SEO and SEM to improve visibility in search engines and you will enter the world of Inbound Marketing, attracting and retaining customers efficiently. The training, completely online, allows you to study from anywhere with access to updated materials and constant support. Train yourself to lead in a dynamic and competitive digital environment, transforming your knowledge into business opportunities.

Instituciones educativas

$720

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the evolution and impact of Social Media on digital strategy. - Learn to create and optimize business profiles on various social networks. - Design an effective Social Media Plan to improve online reputation. - Use analysis tools to measure the performance of advertising campaigns. - Implement SEO and SEM techniques to improve visibility in search engines. - Develop copywriting skills to strengthen online presence. - Manage customer service on Social Media platforms to improve the user experience.

Content

Career opportunities

- Community Manager: social media management and content creation. - Digital Strategist: development of online marketing plans. - Social Media Advertising Specialist: campaigns in Facebook Ads, LinkedIn Ads, TikTok Ads. - Social Network Analyst: interpretation of metrics and optimization of strategies. - Digital Content Manager: planning and execution of multimedia content. - SEO/SEM consultant: search engine optimization and paid campaigns. - Head of Digital Customer Service: management and loyalty on social networks.

What it prepares you for

This course prepares you to manage and optimize digital marketing strategies on social networks, from creating content on platforms such as Facebook, Instagram and TikTok, to managing advertising on media such as LinkedIn and YouTube. You will learn to develop effective campaigns, analyze results, and improve customer service using tools such as Social CRM. Additionally, you will acquire skills to implement SEO and SEM techniques, thus enhancing your ability to increase online visibility and attract your target audience.

The Social Media Marketing and Digital Strategy course is aimed at professionals and graduates in the sector who seek to update and expand their knowledge in social media management, digital marketing strategies and customer service. Ideal for those who want to optimize their presence on Facebook, Instagram, LinkedIn, YouTube and more, understanding SEO and applying copywriting techniques.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.