Maestría International in Communication + Maestría International in Public Relations Maestría International in Communication + Maestría International in Public Relations

Online Training

Maestría International in Communication + Maestría International in Public Relations

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1500 hours

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Spanish

If you work in a business or organizational environment and want to learn public relations and protocol techniques using 2.0 tools, this is your time, with the Maestría in Communication and Public Relations (RRPP) you will be able to acquire the necessary knowledge to function professionally in this environment. We must know that the Internet has caused a revolution in the world of communication at all levels, which also affects the business and commercial world, where new techniques can be developed to reach the public using other means that are proving to be more effective. This Maestría of PUBLIC RELATIONS offers specialized training in the subject. If you want to dedicate yourself professionally to the public relations environment, this is your time, with the Maestría in Public Relations you will be able to acquire the necessary knowledge to perform this role expertly.

Instituciones educativas

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$2,158

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Recognize and put into practice the processes that make a company successful through the different means that the Internet offers. - Be able to develop a Viral Marketing Business Plan and know how the different tools that the Web, and the community that integrates it, provide, work and what they are used for. - Know the rules of courtesy between companies and institutions. - Know the types of protocol and their business importance. - Know how to maximize the performance of social networks and online communities. - Know the different success strategies that help you increase the company's online reputation. - Determine the conditions of execution and provision of the service or product of different event providers and marketing and communication actions. - Prepare control and evaluation reports on the results of the development of different types of marketing and communication acts and events. - Learn everything about the company's internal and external communication. - Know the essential aspects of advertising and public relations. - Acquire all the techniques and knowledge about social networks. - Know marketing on social networks.

Content

Career opportunities

Communication / Marketing / Public Relations of a company. Public relations / Communication.

What it prepares you for

The Maestría in Communication and Public Relations (RRPP) provides the necessary knowledge to know the different techniques and strategies that will help develop a commercial activity on the Internet, using the new possibilities that the rise of social networks and other online media provide for the dissemination of a company's products and services. This Maestría ONLINE IN PUBLIC RELATIONS prepares you to have a complete vision of the functions performed in the public relations environment, as well as to acquire the appropriate techniques to function professionally in this field.

Addressed to

It is aimed at people seeking to enter the world of public relations and online marketing, knowing first-hand the techniques and resources that various fields such as communication and advertising can offer for the development of this activity.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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