Maestría International in Music Manager

Among the main objectives to be achieved throughout this master's degree in representation and management of artists and athletes, we can highlight the following: - Analyze the concept of branding and brand management. - Define the personal brand and design a communication plan. - Know and apply the main Copywriting techniques. - Personal brand management in the online environment. - Learn everything about the company's internal and external communication. - Know the essential aspects of advertising and public relations. - Acquire all the techniques and knowledge about social networks. - Introduce coaching as an alternative that modifies the coachee's personal lifestyle, offering a path to improving quality of life. - Promote personal development derived from implementing a coaching culture. - Know the function of public administrations, among which sports entities are included. - Determine the obligations and rights that these entities have within the Administrative Process. - Determine the role of public administrations. - Analyze the management of the different areas of the plastic and audiovisual arts. - Know the Spanish legal framework on intellectual property. - Strengthen basic concepts and principles related to intellectual property. - Know everything about personal income tax. - Carry out work related to VAT or corporate tax.