Online Training

Marketing and Customer Loyalty Course

Name: Marketing and Customer Loyalty Course en Ecuador
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 227013-2307
Availability: InStock

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200 hours

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Spanish

Customer relationship management can become an intangible asset of the company to offer added value to the products and services it sells. Relationship Marketing and CRM systems have become essential tools for developing a customer loyalty strategy. Correctly managing databases and tracking the customer throughout the entire purchasing process is essential to detect those points to enhance and add value to the user experience, increasing their level of satisfaction with the brand. Apply Relationship Marketing and Inbound Marketing techniques and boost the level of satisfaction of your customers.

Instituciones educativas

$433

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Analyze the importance of the organization's positioning and corporate reputation. - Achieve the creation of market segments with differentiated strategies. - Apply some Relationship Marketing techniques aimed at creating and strengthening relationships with current and potential clients. - Apply an Inbound Marketing strategy to guide the potential client throughout the entire conversion funnel. - Know some techniques necessary to enrich relationships with customers and ensure that they become brand prescribers. - Increase customer satisfaction with the help of monitoring and CRM systems.

Content

Career opportunities

The INESEM Marketing and Customer Loyalty Course will train you to work as a Customer Relationship Manager or Client Manager in the Commercial Department of any business. In addition, thanks to the knowledge acquired, you will be able to perform other jobs such as Expert in customer management system or CRM Manager, Strategic Customer Planner, Head of the Customer Service Department, Expert in Inbound Marketing and Collaborator in the Quality Department.

What it prepares you for

The Marketing and Customer Loyalty Course will allow you to develop marketing strategies aimed at establishing long-term relationships with customers and increasing the degree of satisfaction and loyalty towards the products and services offered, resulting in greater positioning by the company and increased sales. After receiving the training, you will be able to apply relationship marketing and inbound marketing techniques thanks to segmentation, and a deep knowledge of the consumer, which will help generate efficient strategies aimed at loyalty.

This training is designed for those professionals from any company interested in developing, structuring and strengthening relationships with current and potential customers, with the aim of increasing their degree of satisfaction with the products and services offered, and converting them into recurring consumers of the brand. At the end of the course, students will acquire all the necessary information that will allow them to perform different functions such as Customer Relationship Manager to CRM Manager Expert. In addition, this training is aimed at students and university graduates seeking to direct their professional career towards client management or commercial activity.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.