Master in Online Marketing and e-Commerce + 60 ECTS Credits

Online Training

Master in Online Marketing and e-Commerce + 60 ECTS Credits

Name: Master in Online Marketing and e-Commerce + 60 ECTS Credits en Ecuador
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 258788-2501
Availability: InStock

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1500 hours

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60 ECTS

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Spanish

The Internet, and the development of the online channel, has been a true revolution for any business. New consumer habits have skyrocketed sales opportunities, giving rise to the appearance of hundreds of thousands of eCommerce sites intended for the sale of products and services through this channel. Betting on electronic commerce is betting on business growth. But achieving increased online sales means having a well-defined online marketing strategy where positioning strategies, web analytics, social media, copywriting or Inbound Marketing play a key part for success.

Instituciones educativas

$2,639

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Analyze the importance of digital marketing. - Acquire knowledge and apply techniques related to On-page SEO. - Know the main Off-page SEO techniques. - Analyze the keys of any ecommerce. - Implement a social media strategy. - Acquire copywriting techniques to convert visitors into buyers. - Learn how to apply a successful Inbound Marketing strategy to increase online sales.

Content

Career opportunities

The Master in Online Marketing and e-Commerce from INESEM trains you to work as Marketing Director of any business, both for those who want to expand their sales opportunities to the online channel, as well as those who are purely digital. Online Marketing Consultant, Expert in Electronic Commerce, Specialist in SEO and Web Analytics, Expert in Social Media, Copywriting and Inbound Marketing, in addition to the capacity for leadership, development and promotion of online sales or improvement of the user experience.

What it prepares you for

The Master in Online Marketing and e-Commerce will prepare you to direct and lead the sales strategy of any online business. After completing the training, you will be able to apply inbound marketing to attract potential customers and increase conversions. Thanks to SEO, SEM, Social Media, Copywriting and Web Analytics techniques, you will be able to optimize the growth of your online business and increase its profitability.

The Master in Digital Marketing and E-Commerce is aimed at university graduates who wish to specialize in the development of online businesses and increase sales through online marketing in businesses of different types. After finishing the Master Students will acquire all the information and skills necessary to occupy jobs as Marketing Director.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.