Online Training
MBA + Specialty - Digital Marketing
16 months
Spanish
Educational institutions
$2,038
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Details to take into account
Multilingual support
Digital certificate included
Assistant Phia
Objectives
- Learn all the functional areas related to the management of business organizations: Marketing, Sales, Business, Strategic Management, Innovation, Finance, Human Resources, Production and Processes. - Knowledge and practical experience of the skills necessary to successfully lead an organization: Communication, Motivation, Team Management, Meeting Management, Conflict Resolution and Negotiation, Time Management, Change Management - Master digital marketing and communication management and management strategies and tools. Able to design, develop and consolidate digital projects in the field of marketing such as: online campaigns, online affiliation networks, e-commerce, SEO or web analytics. - Establish digital communication policies on social networks or forums. Define the message that the company and the brand wants to build and disseminate on the Internet about its services, its products, as well as a clear knowledge of its customers and what they demand in the market.
Career opportunities
- Companies looking to recruit managerial profiles, project management, businessmen, entrepreneurs or department heads. - Work in companies with strong attention and dedication to their lines of direction and management, marketing and online communication, such as digital marketing consultants or communication agencies. - Agencies with digital services such as: SEO, SEM, Web Analytics, Social Networks, online brand management. - Large companies and SMEs that have evolved their entire business strategic line towards the digital sector. - Start-ups with a long history and that require the leadership of managers capable of providing high added value.
What it prepares you for
This MBA with a specialty in Digital Marketing prepares the student to assume leadership and management roles in the business field, with a specific focus on digital strategies and tools for the promotion and marketing of products and services. Some of the skills and knowledge that the student acquires are: 1. Business Management - Leadership Skills: You will develop skills to lead teams, make strategic decisions and manage resources efficiently. - Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and marketing. 2. Digital Marketing - Digital Marketing Strategies: Development and execution of digital marketing strategies, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media marketing and email marketing. - Digital Platforms: Knowledge of the main digital platforms and tools, such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others, to plan and execute advertising campaigns. 3. Analysis and Measurement - Web Analytics: Use of web analysis tools, such as Google Analytics, to measure the performance of digital campaigns and make data-based decisions. - KPIs and Metrics: Definition and monitoring of key performance indicators (KPIs) and metrics to evaluate the success of digital marketing strategies. 4. Content Marketing and Storytelling - Content Creation: Development of attractive and relevant content for different digital platforms, including blogs, social networks, videos and podcasts. - Storytelling: Storytelling techniques to create stories that connect emotionally with the public and strengthen the brand. 5. E-commerce and Digital Transformation - Electronic Commerce: Strategies to create and manage online stores, optimization of the user experience (UX) and improvement of the conversion rate. - Digital Transformation: Implementation of digital technologies to improve the efficiency and competitiveness of the company in the digital environment. 6. Online Brand and Reputation Management - Digital Branding: Development and management of brand identity in the digital environment, including the creation of a coherent presence on all platforms. - Reputation Management: Monitoring and management of the company's online reputation, including response to criticism and crisis management on social networks. 7. Digital Advertising and Media Buying - Media Buying: Planning and purchasing advertising space on digital platforms, optimizing the return on investment (ROI). - Programmatic Advertising: Use of technology to automate the purchase of ads and optimize campaigns in real time. 8. Customer Experience and CRM - Customer Experience (CX): Strategies to improve the customer experience throughout the life cycle, from acquisition to retention and loyalty. - Customer Relationship Management (CRM): Use of CRM systems to manage interactions with customers and improve long-term relationships. 9. Digital and Technological Competencies - Tools and Software: Use of specific digital marketing tools and software, such as HubSpot, Hootsuite, Buffer, among others. - Innovation and Trends: Stay updated on the latest trends and technologies in digital marketing, such as artificial intelligence, augmented reality and big data. 10. Professional Development - Network of Contacts: Opportunities to establish a network of professional contacts at a global level, including fellow students, teachers and professionals in the sector. - Practical Experience: Participation in practical projects and internships in digital companies, acquiring real experience in the field of digital marketing.
Certificación
MBA Degree + Specialty - Digital Marketing issued by the European Postgraduate Center-CEUPE
