The MBA master's degree with a specialty in Marketing and Commercial Management prepares students to assume leadership and management roles in the marketing and sales areas of various organizations. This program combines advanced knowledge in business administration with specific skills in planning, implementing and supervising marketing and commercial strategies. Some of the skills and knowledge that the student can acquire are: 1. Business Management • Leadership Skills: You will develop skills to lead teams, make strategic decisions and manage resources efficiently. • Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and project management. 2. Marketing Strategy • Marketing Planning: Development of effective marketing plans aligned with long-term business objectives. • Market Research: Techniques to investigate and analyze markets, understanding the needs and behaviors of consumers. 3. Digital Marketing and Social Networks • Digital Marketing: Use of digital platforms and online tools to promote products and services, including SEO, SEM, content marketing and social networks. • Social Network Strategies: Development and management of campaigns on social networks to increase brand visibility and interaction with customers. 4. Brand Management • Branding: Techniques to create, manage and strengthen brand identity, ensuring its coherence at all points of contact with the customer. • Brand Positioning: Strategies to position the brand in the market so that it stands out from the competition. 5. Commercial Management and Sales • Sales Management: Development of sales strategies, including the definition of objectives, management of sales teams and performance analysis. • Negotiation and Sales Closing: Skills to negotiate with customers and close sales effectively, ensuring customer satisfaction and profitability. 6. Analysis and Measurement of Results • KPIs and Marketing Metrics: Definition and monitoring of key performance indicators (KPIs) to evaluate the success of marketing strategies. • Data Analysis: Use of data analysis tools to interpret results and make informed decisions. 7. Product Development and Price Management • Product Launch: Strategies for the development and launch of new products, from the initial idea to market entry. • Price Management: Techniques for setting prices, considering factors such as cost, competition and customer perception of value. 8. Consumer Behavior • Consumer Psychology: Understanding the psychological and social factors that influence consumer purchasing behavior. • Segmentation and Targeting: Techniques to segment the market and direct marketing strategies towards the most profitable segments. 9. Innovation and Trends in Marketing • Innovation in Marketing: Application of new technologies and innovative methods in marketing and sales strategies. • Market Trends: Stay up to date on the latest trends and changes in the market to quickly adapt to new opportunities and challenges. 10. Customer Relationship Management • Customer Relationship Management (CRM): Use of CRM systems to manage customer relationships, improving satisfaction and loyalty. • Customer Service: Development of strategies to offer exceptional customer service, promoting loyalty and recommendations. 11. Professional Development • Network: Opportunities to establish a network of professional contacts in the field of marketing and sales, including fellow students, teachers and professionals of the sector. • Practical Experience: Participation in practical projects and internships in companies, acquiring real experience in marketing and sales management.
