-Analyze the market situation of products and services, based on commercial, quantitative and qualitative data, and market reports and studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization in the market. -Analyze the factors involved in the product policy of marketing plans based on different product portfolios using different instruments such as positioning maps and BCG matrix, among others. -Calculate the prices of products and services, as well as the variables that make up and influence the pricing policy of a product or service using calculation tools. -Analyze the factors involved in the distribution policy according to different types of products and services, clients and sectors. -Define marketing communication actions, in relation to the factors involved in the design of communication policies and campaigns, considering the usual instruments and the different types of objectives and audiences to be addressed. -Prepare the briefing of different types of products or brands for the execution and contracting of different types of actions and communication defined in a marketing plan. -Relate the variables involved in marketing policies among themselves, obtaining relevant conclusions for the definition of marketing plans - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Identify the phases of marketing planning and the objective of controlling and monitoring its development. - Argue the need to control and monitor the decisions and actions of the marketing plan for the continuous improvement and efficiency of the marketing plan. - Distinguish the control ratios commonly used to measure the effectiveness of decisions and impact of a marketing plan.
