Online Training

Web Analytics Course

Name: Web Analytics Course en Ecuador
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 366175-2301
Availability: InStock

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100 hours

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Spanish

Nowadays companies cannot afford not to track the performance of their main business metrics, especially in the digital environment. The data collected through web analytics tools, such as Google Analytics 4, allows us to better understand the business and customers. This information is crucial for making strategic decisions within the company, so knowing how to collect and interpret this data is a quality that is increasingly in demand. In this Web Analytics Course you will be trained to create your own dashboard and make decisions that increase the efficiency and effectiveness of your digital marketing campaigns. You will be able to apply your analytics knowledge to any type of project or company in the online field.

Instituciones educativas

$106

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the crucial importance of web analytics for companies. - Know how to use the different Google functionalities for this area. - Create your own dashboard to track key metrics. - Complement Google Analytics with data visualization tools.

Content

Career opportunities

After completing this Course in Web Analytics you will have the necessary skills and knowledge to apply for jobs related to Google Analytics and conversion ratio optimization. Jobs such as CRO specialist, data analyst, web analytics specialist and even managerial and strategic positions in the area of digital marketing.

What it prepares you for

Throughout the Web Analytics Course you will learn to track the key metrics of your digital business and make decisions that improve the effectiveness of your campaigns. Among the tools you will use, it is worth highlighting Google Analytics 4, Google Tag Manager and Google Looker Studio in their latest versions. Update and specialize in this area that is increasingly in demand by digital companies.

This Course in Web Analytics is aimed at all those professionals within digital marketing and e-commerce who want to specialize in web analytics, campaign optimization and data-based decision making. It is also excellent for entrepreneurs who have an online business and recent graduates who want to specialize in this area.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.