Online Training
Big Data Marketing Introduction University Microcredential + 1 Credit
45 hours
1 CR
Spanish
Educational institutions
Request information
Online Training
45 hours
1 CR
Spanish
Educational institutions
Request information
Multilingual support
Digital certificate included
Assistant Phia
- Understand what Big Data is and its importance in today's businesses. - Identify the value of data storage and extraction for decision making. - Recognize the role of Open Data and public information in marketing. - Use Big Data to improve personalized digital marketing strategies. - Analyze how Big Data optimizes digital advertising.
Big Data Marketing Introduction offers various job opportunities to students, such as data analysts specialized in marketing, data-based strategy consultants, and experts in personalizing customer experiences. It also allows you to optimize digital advertising campaigns, manage open data projects and advise on strategic decisions.
Big Data Marketing Introduction prepares you to understand and apply the principles of Big Data in the field of marketing. You will learn to analyze large volumes of data, allowing you to make more informed and strategic operational decisions. You will become familiar with the integration of this technology, the personalization of the customer experience and the optimization of digital advertising using big data.