Course in international marketing direction

Companies compete in a globalized market, in which electronic commerce and their potentiation through marketing has facilitated the internationalization of companies. Therefore, the course in the direction of international marketing, will help you introduce yourself to the marketing environment and commercial management by acquiring the necessary knowledge to develop professionally in the international arena. Thanks to the course, you will know the appropriate marketing techniques adapted to the demands of the new market, developing a strategic and operational plan where market characteristics, customers to which we are heading and if it is necessary to make modifications to our product will be taken into account.

- Deepen the concept of international marketing through the internationalization process. - Analyze the economic, political environment and its associated risks. - Identify the main problems in international marketing research. - Know what information we need for marketing decision making. - Knowing how to make the appropriate decisions about the products. - Select the best method for international advertising and promotion.

The work outputs of the course in the direction of international marketing are related to marketing and international trade, ideal for job offers in international companies. Some of these outputs are: Commercial in international purchasing department, communication specialist, international market analyst, etc.

The course in the direction of international marketing prepares you to acquire specific knowledge about communication focused on international markets, where there are cultural, social and sometimes language differences, having to adapt our product and the message to the particularities of the new market. With the course, you will get the necessary capabilities to develop professionally in the sector.

The course in international marketing direction is aimed at both business administration and marketing students seeking international marketing training. It is also focused on those professionals in the sector who are looking for an opportunity to make a career in international trade.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.