Web Analytics Course for Electronic Commerce

Online Training

Web Analytics Course for Electronic Commerce

Name: Web Analytics Course for Electronic Commerce en Francia
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 410216-2502
Availability: InStock

icon-image--AbjlOSDZzVEJNY0s3S__icon_7yVPEV

200 hours

icon-image--AcnI1bkFZTjZZaTE3U__icon_xJgfxr

icon-image--AWUI0N2tWMzVrNzMzT__icon_DgE8xz

Spanish

With the Web Analytics for E-Commerce Course, you will immerse yourself in the fascinating universe of Google Analytics 4 and learn how to implement, configure and make the most of its analysis tools. Through comprehensive training, you will master everything from collecting data and navigating the interface to creating detailed reports and optimizing conversions. This course will not only equip you with advanced technical skills, but will also teach you how to use tools such as Google Tag Manager and Looker Studio for data visualization. In a highly competitive job market, the ability to interpret and act on accurate data will set you apart as an indispensable professional.

Instituciones educativas

360€

Request information

I'm interested I'm interested

I'm interested

Details to take into account

icon-image--AUzhDQ3dCN3hXZ1RaS__icon_p9pcRc

Multilingual support

icon-image--AQVZldVUybkd2c2xSS__icon_ptJqNh

Digital certificate included

icon-image--AV0haRDQrMjBZRURoV__icon_zyt3R8

Assistant Phia

Objectives

- Use audience, acquisition and behavior reports in Google Analytics. - Track campaigns and measure conversions with Google Ads. - Manage tags and events with Google Tag Manager. - Create visual reports in Looker Studio and synchronize them with Analytics. - Optimize conversion rates through experimentation and funnel analysis.

Content

Career opportunities

The Web Analytics for Electronic Commerce Course offers a wide range of job opportunities. You can work as a Web Analyst, configuring Google Ads campaigns and you can be a CRO Specialist. These specializations will allow you to stand out in the competitive world of e-commerce, offering accurate data analysis and effective optimization strategies.

What it prepares you for

The Web Analytics for Electronic Commerce Course prepares you to master Google Analytics 4, from its implementation to data collection and analysis. You will be able to generate and share detailed reports, optimize campaigns and conversions, and use advanced tools such as Google Tag Manager and Looker Studio. Additionally, you will acquire skills in Conversion Rate Optimization and landing page optimization.

The Web Analytics for E-Commerce Course is aimed at digital marketing professionals, e-commerce managers and data analysts looking to improve their skills in Google Analytics 4, Google Tag Manager and Looker Studio. Ideal for those who want to optimize conversions and campaigns through advanced analysis and specialized tools.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.