Higher Course in Strategic Management and Key Account Management Higher Course in Strategic Management and Key Account Management

Online Training

Higher Course in Strategic Management and Key Account Management

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300 hours

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Spanish

For an organization, the most important thing is always the customer. Under this premise, having a figure who focuses on the most important aspects of the main clients is of vital importance for the growth and maintenance of a company. This is where the Key Account Manager comes from with the aim of seeking the best relationship with a company's strategic clients. With the Key Account Manager Course you will be able to achieve these objectives by focusing on the main tasks to be developed and learning methods and techniques that will help you achieve an improvement in the relationship with your main clients. In Inesem Business School we adapt to your schedules and create flexible courses in online mode so that you can access them whenever you want. We also have a series of scholarships and great financing so that you can fulfill the objective of training without any impediment.

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Strategically manage and direct projects, knowing the main process and the necessary skills and competencies - Distinguish and know the different areas of knowledge that are developed in project management - Delve into the different functions of the Key Account Manager (KAM) - Know the different management models and learn to manage the information, business, relationships and team of a project. - Develop the role of the Customer Relationship Manager in the company and the strategy to use - Study the customer experience and the benefits of implementing a CRM strategy for the customer

Content

Career opportunities

The professional opportunities offered by this course are diverse, since its knowledge can be applied to the sector in which you wish to operate. Therefore, at the end of the course you will be able to put into practice what you have learned by acquiring positions of greater responsibility such as director or department head and implementing projects that help make success possible, both for an organization and for your business.

What it prepares you for

The Key Account Manager Course prepares you so that you can direct and manage the main keys of an organization, that is, information, the relationship with clients, the business and the project team. You will know all the fundamental aspects of the execution of a project and its direction and supervision, as well as the role of Customer Relationship Management and the benefit it brings to the client.

Addressed to

The Key Account Manager Course is aimed at professionals in the sector who want to review, optimize or learn useful methods for project management in all areas. Thus, it is also aimed at anyone who wants to learn this useful methodology and to start their business or become an expert in the sector.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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