Online Training

Higher Course Electronic Commerce

Name: Higher Course Electronic Commerce en Francia
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 19880-2302
Availability: InStock

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300 hours

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Spanish

According to ONTSI, the number of buyers through the Internet has been growing. The figure would be around 11 million approximately (9 out of every 10 Internet users make purchases online), due in part to various factors: convenience, access to a large amount of information, new information and communication technologies, etc. Therefore, the Internet appears as a new sales channel, as well as a new channel to take into account in our communication strategies and in expanding into new markets. Aware of the economic importance of electronic commerce in developed economies, that more and more companies advertise through the Internet and that there are currently not enough professionals who master Marketing through this medium, the aim is to bring the student closer to essential technical training on the basic aspects to take into account when marketing products and/or services through the Internet.

Instituciones educativas

460€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

-Acquire the necessary knowledge about electronic commerce and recognize at all times the business model adopted by companies that work via the Internet. -Know the communication tools available to a company that works online to plan strategies and actions to attract potential customers and retain current customers. -Study the different business models that exist on the Internet to adopt in our marketing strategy the one that generates greater income and, therefore, greater profits. -Describe and analyze the purchase phases, as well as the value chain in electronic commerce. -Learn the different online payment methods available for the company that works virtually, as well as the main regulatory standards that must be taken into account in the practice of electronic commerce.

Content

Career opportunities

Business sector, Advertising Agencies, Marketing and Communication Technicians, Electronic Commerce Specialists, Site Manager, etc. Perfect complement for people with training in Marketing, Design (both graphic and web) and IT.

What it prepares you for

This course will provide the student with all the technical and theoretical knowledge in the field of electronic commerce, providing a solid foundation of all the concepts, factors and aspects to consider when working with any online business model. The student will learn to transfer the variables that influence online marketing to their business strategy, so that they will be able to optimize their resources to adopt at all times the action that best suits the needs of both the company and the Internet users that are the target audience.

Aimed at all those marketing professionals who want to deepen or recycle their knowledge in e-commerce, as well as all types of professionals interested in training in electronic commerce: computer scientists, designers, advertisers, businessmen, and in general, anyone who is passionate about the world of marketing and, in particular, electronic commerce.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.