Name: Higher Course in Integrated Advertising Management en Francia
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 212333-1901
Availability: InStock

Higher Course in Integrated Advertising Management

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Objectives

Content

Opportunities

What it prepares you for

Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know how Advertising works. - Analyze the concept of Integrated Advertising. - Know the main advertising creativity techniques. - Manage advertising media planning. - Analyze the keys to advertising in the online medium. - Direct and manage the advertising strategy in both online and offline environments

Content

Career opportunities

INESEM's Advanced Integrated Advertising Management Course will help you make your way as a manager of the global advertising strategy of any business. Some of the positions you can hold are Brand Manager and Media Planner, Advertising Strategy Consultant or Online Advertising Expert. Likewise, it will give you the keys to work in media negotiation and purchasing, choosing the most suitable path to successfully achieve the organization's advertising objectives, improving sales results.

What it prepares you for

The Higher Course in Integrated Advertising Management will train you to successfully direct the advertising strategy of any organization. After completing the training, you will be able to detect the most appropriate media, supports, channels and formats to transmit the advertising message and connect with the target audience. Thanks to the knowledge of different advertising strategies, creativity and the media planning process, you will achieve the organization's global objectives, improving budget redistribution and optimizing results.

This Course is aimed at those Marketing and Communication directors who wish to apply advertising strategies from a comprehensive perspective. After completing the training, students will be able to select the most suitable media and supports for the development of advertising campaigns, without forgetting the importance of the online medium and its advertising formats. Likewise, this course is useful for those students and graduates who wish to develop the necessary skills to occupy management positions in the company and lead the global advertising strategy.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

Certificación

Qualification Issued and Endorsed by the European Institute of Business Studies “Unofficial teaching and not leading to obtaining an official degree or certificate of professionalism.”

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