Master in Neuromarketing + 60 ECTS Credits

Online Training

Master in Neuromarketing + 60 ECTS Credits

Name: Master in Neuromarketing + 60 ECTS Credits en Francia
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 272228-2401
Availability: InStock

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1500 hours

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60 ECTS

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Spanish

We know that most of our decisions are made unconsciously. Although marketing professionals have been trying for years to identify the factors that determine the purchase decision, the conventional techniques they use have proven to be valid, but not reliable enough to determine which elements, conscious and unconscious, mediate the consumer's relationship with the product and the brand. With this Master In Neuromarketing you will be able to learn about the neuroscientific techniques that have allowed us to more accurately study the mental processes of consumers, thus allowing us to develop interesting lines of work around issues such as brand design, packaging, prices and market segmentation, among many others.

Instituciones educativas

2.195€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the brain mechanisms involved in the purchase decision, brand perception and the processing of commercial information. - Understand the role of emotion in the consumer's relationship with the product and learn to build purchasing experiences based on it. - Know the technical and technological tools used in neuromarketing research. - Review traditional market research procedures and combine them with more innovative neuroscientific-based ones. - Frame neuromarketing research within ethical and deontological guidelines that avoid inadequate or irresponsible performance.

Content

Career opportunities

The Master Neuromarketing opens the doors to you to work as an expert in communication and advertising agencies, marketing departments and consultancies, market research agencies, Business Intelligence, product design projects, brands and sales strategies, Neuromarketing laboratories, consumer experience, etc.

What it prepares you for

This Master IN NEUROMARKETING is the best preparation tool to advise companies and organizations in the use of innovative market and audience research techniques. After completing this training, students will be trained to design marketing strategies following the latest trends and to achieve higher levels of loyalty and enhancement of the brand image.

This Master EN NEUROMARKETING has been specially designed for qualified marketing professionals, marketing and communication directors, image and brand managers, market analysts, publicists, consultants and advisors. Also for university graduates who want to specialize in this disruptive field of marketing.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.