Master in Web Analytics + University Degree

Online Training

Master in Web Analytics + University Degree

Name: Master in Web Analytics + University Degree en Francia
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 7831-2403
Availability: InStock

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1500 hours

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5 ECTS

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Spanish

In the digital age, the domain of web analytics has become essential to interpret the enormous flow of data generated online. We offer a Master in Web Analytics designed to train professionals in data-based decision making, improving usability, optimizing digital marketing and strengthening social media strategies. This course covers everything from the fundamentals of basic web analytics to advanced analysis techniques for mobile marketing, allowing you to understand and apply knowledge in key tools such as Google Analytics, Google Tag Manager and Looker Studio. In addition, we address the impact of SEO and Google AdWords campaigns, providing a 360° view of online behavior and how to capitalize on it. Choosing us means betting on comprehensive training that prepares you to face and lead the challenges of the current digital market.

Instituciones educativas

1.795€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Master basic web analysis. - Improve web usability. - Effective management in social media. - Apply SEO and marketing techniques. - Advance in web analytics. - Analyze mobile marketing. - Use Google Analytics and Tag Manager. - Create campaigns with Google AdWords.

Content

Career opportunities

With the Master in Web Analytics, you open a range of job opportunities: digital analyst, web usability specialist, Social Media or SEO expert. Master essential tools such as Google Analytics, Google Tag Manager and Looker Studio. Optimize campaigns with Google AdWords and lead online marketing and positioning strategies. With advanced mobile marketing skills, you will be prepared for key roles in the digital era and the transformation of online businesses.

What it prepares you for

The course "Master in Web Analytics" prepares you to become an expert in capturing and interpreting web data. You will learn to measure and evaluate the usability of sites, optimize social media strategies and design effective digital marketing campaigns. You will delve into SEO and be able to apply advanced analytics techniques for mobile devices. In addition, you will specialize in the use of key tools such as Google Analytics, Google Tag Manager, Looker Studio and managing campaigns with Google AdWords. You will be empowered to make data-driven decisions that drive online success.

The Master in Web Analytics is ideal for digital marketing professionals, SEO/SEM experts, and content managers who want to master online measurement, optimize websites and enhance social media strategies through advanced techniques in Google Analytics, Google Tag Manager and Looker Studio. In addition to analyzing campaigns with Google AdWords and applying web usability to maximize the user experience, this program delves into mobile marketing, essential in the digital age.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.