ONLINE POSTGRADUATE SENSORY MARKETING: Postgraduate in Sensory Marketing + University Degree

Online Training

ONLINE POSTGRADUATE SENSORY MARKETING: Postgraduate in Sensory Marketing + University Degree

Name: ONLINE POSTGRADUATE SENSORY MARKETING: Postgraduate in Sensory Marketing + University Degree en Francia
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 250136-2201
Availability: InStock

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425 hours

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5 ECTS

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Spanish

This Sensory Marketing course offers you specialized training in the subject. Sensory marketing has a clear objective: to make customers fall in love and engage through their senses. To do this, it tries to create experiences, inviting us to smell, see, taste, feel, listen and, ultimately, move.

Instituciones educativas

360€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Learn the theory and application of sensory marketing techniques in companies. - Identify opportunities for Marketing strategies and be able to design sensory Marketing strategies. - Know the different influences on the consumer, as well as the types of purchasing behavior and stages in the purchasing process in consumer markets. - Learn all the fundamental aspects of emotional marketing (sensory marketing, neuromarketing, etc.) - Know the description and operation of Electroencephalography. - Know the origins of eye tracking, as well as the combination of eye tracking and facial expressions FADE READING.

Content

Career opportunities

Marketing / Business Management / Communication

What it prepares you for

This Sensory Marketing course prepares you to learn the theory and application of sensory marketing techniques in companies and identify opportunities for marketing strategies and be able to design sensory marketing strategies.

This Sensory Marketing course is aimed at all those professionals in the world of communication and marketing, students, managers of the marketing, sales, customer service and research and development of new products departments, managers, entrepreneurs and/or anyone interested in training in this subject.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.