Online Training

CEU - Diploma in Applied Neuromarketing

Name: CEU - Diploma in Applied Neuromarketing
Brand: UNIMIAMI - INTERNATIONAL UNIVERSITY OF MIAMI
SKU: 356311-2501
Availability: OutOfStock

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150 hours

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Spanish

This Diploma in Applied Neuromarketing provides specialized training in the use of neuroscience techniques in the field of marketing. It is a Diploma with broad professional opportunities due to the transversal nature of the training and because it is applicable to any sector. You will learn to use neuromarketing tools necessary to understand the customer in depth, design unique shopping experiences and build lasting relationships. In addition, you will learn about the neuroscientific techniques that have allowed you to study in depth the mental processes of consumers, thus allowing you to make strategic decisions about the product, price, customer segmentation or brand design.

Instituciones educativas

£352

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the principles of Neuromarketing - Learn the different key Neuromarketing techniques to understand the customer in depth - Understand the brain mechanisms involved in consumer behavior - Design purchasing experiences around the information collected from the customer - Know the guidelines, scope and limitations of Neuromarketing - Improve the customer experience

Content

Career opportunities

The professional opportunities of this Diploma in Applied Neuromarketing are very diverse since you will be able to work in marketing agencies as a brand consultant, product manager, market researcher, customer experience manager, consumer behavior specialist, Neuromarketing Analyst...

What it prepares you for

With the Diploma in Applied Neuromarketing you will acquire the skills and knowledge necessary to apply neuroscience to the field of neuromarketing and be able to know the customer in depth to improve their experience with the brand. You will be able to make smart decisions and design more effective marketing strategies. In addition, you will be able to better detect the client's needs and generate a greater connection with the audience.

This Diploma in Applied Neuromarketing is aimed at all those people interested in knowing and applying neuroscience techniques in the field of marketing, such as marketing, sales and market research professionals. In short, it is aimed at any professional interested in understanding consumer behavior in depth.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.