Online Training

Digital Marketing Course in Engineering

Name: Digital Marketing Course in Engineering
Brand: STRUCTURALIA
SKU: 401506-2501
Availability: OutOfStock

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200 hours

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Spanish

In a dynamic and constantly evolving work environment, the New Ways of Working Digital Marketing in Engineering course offers you the opportunity to transform your approach to digital marketing, specially designed for the engineering sector. With the increasing demand for digital skills, this course trains you to master advanced techniques such as SEO, automated marketing, and inbound marketing. You will learn to attract, convert, close and retain customers, in addition to defining and creating buyer persona profiles and establishing SMART objectives. You will also immerse yourself in the customer life cycle, from discovery to decision, and develop content strategies tailored to each phase of the buyer's journey. In a market where companies seek to innovate and differentiate themselves, possessing these skills can be a decisive factor for your professional success. The online format allows you to access flexible learning adapted to your needs, ensuring that you can advance your career from anywhere.

Instituciones educativas

£321

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

Through this module you will immerse yourself in the Inbound Marketing methodology. You will learn everything you need to be able to apply it in the marketing process of your products and you will become an expert in automated marketing

Content

Career opportunities

- Specialist in SEO and search engine optimization for technology companies - Automated marketing consultant to improve conversion processes - Inbound Marketing strategist for customer acquisition and loyalty in the engineering sector - Buyer Journey Analyst to optimize the customer journey - CRM manager focused on inbound sales and contextual marketing

What it prepares you for

This course prepares you to master the new ways of working in digital marketing in engineering, focusing on the Inbound Marketing methodology. You will learn to define and create buyer personas, establish SMART goals and guide customers through the buyer's journey. You will develop skills in content marketing and automation, adapting strategies to each phase of the conversion funnel. In addition, you will manage tools such as CRM and workflows to optimize your inbound sales processes.

This course is designed for professionals and graduates in the engineering sector looking to update their digital marketing skills. Ideal for those interested in mastering Inbound Marketing and automated marketing, exploring everything from the creation of SEO Pillar to the implementation of CRM. Learn to define buyer personas, establish SMART goals and optimize the buyer's journey.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.